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  • Jing Lei, PhD

  • Visiting Associate Professor
  • Ph.D,Business Administration (Marketing),University of Maastricht
  • Fields:Consumer Behavior
  • Office Phone Number: +86-755-2603-3385
  • Office Room:733
Research Fields:
Brand Management; Consumer Psychology
Ph.D. (2006)              Business Administration (Marketing)
                                   University of Maastricht
                                   Maastricht, the Netherlands
M.Sc. (2001)              Business Administration (Marketing)
                                   University of Groningen
                                   Groningen, the Netherlands
B.A. (1999)                 Business Administration (Industrial Foreign Trade)
                                   Nanjing University of Science and Technology
                                   Nanjing, P.R. China
Working Experience:
2016-present, Associate Professor (Marketing),University of Melbourne ,Faculty of Business and Economics 
2009-2015,Senior Lecturer (Marketing),University of Melbourne ,Faculty of Business and Economics 
2001-2005,Instructor ,University of Maastricht,Faculty of Economics and Business Administration
2000-2001,Marketing Specialist ,Shanghai DS Telecommunication Equipment Co.,Shanghai, P.R. China

Nyilasy, Gergely, Jing Lei, Anish Nagpal, and Joseph Tan (forthcoming), “Colour Correct: The Interactive Effects of Food Label Nutrition Colouring Schemes and Food Category Healthiness on Health Perceptions”, Public Health Nutrition. (Impact factor 2015: 2.7)

Liang, Jianping, Zengxiang Chen, and Jing Lei (forthcoming), “Inspire Me to Donate: The Use of Strength Emotion in Donation Appeals”, Journal of Consumer Psychology.

Orazi, Davide, Liliana Bove, and Jing Lei (forthcoming), “Empowering Social Change through Advertising Co-Creation: The Roles of Source Disclosure, Sympathy and Personal Involvement”, International Journal of Advertising.

Orazi, Davide, Jing Lei, and Liliana Bove (2015), “The Nature and Framing of Gambling Consequences in Advertising”, Journal of Business Research, Vol. 68 (10), 2049-2056.

Nagpal, Anish, Jing Lei, and Adwait Khare (2015), “To Choose or To Reject: The Effect of Decision Frame on Food Customization Decisions”, Journal of Retailing, Vol. 91 (3), 422-435.

Jiang, Ying and Jing Lei (2014), “The Effect of Food Toppings on Calorie Estimation and Consumption”, Journal of Consumer Psychology, Vol. 24 (1), 63-69.

Ruihui, Zhang, Hongxia Zhang, and Jing Lei (2013), “For Better or for Worse: the Impact of Information processing on Consumer Evaluations of Convergent Products” (in Chinese), Journal of Marketing Science, Vol. 9 (2), 56-70.

Danielle Chmielewski, Liliana L. Bove, Jing Lei, Ben Neville, Anish Nagpal (2012), "A New Perspective on the Incentive-Blood Donation Relationship: Partnership, Congruency, and Affirmation of Competence", Transfusion. (Leading Hematology Journal, Impact factor 2010: 3.3)

Lei, Jing, Niraj Dawar, and Zeynep Gurhan-Canli (2012), “Base-Rate Information in Consumer Attributions of Product-Harm Crises”, Vol. 49 (June), Journal of Marketing Research.

Dawar, Niraj and Jing Lei (2009), “Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations”, Journal of Business Research, Vol. 62 (April), 509-516.

Gill, Tripat and Jing Lei (2009), “Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products”, Marketing Letters, Vol. 20 (January), 91-103.

Lei, Jing, Ko de Ruyter and Martin Wetzels (2008), “Consumer Responses to Vertical Service Line Extensions”, Journal of Retailing, Vol. 84 (September), 268-280.

Lei, Jing, Niraj Dawar, and Jos Lemmink (2008), “Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects”, Journal of Marketing, Vol. 72 (May), 111-123.

Lei, Jing, Roger Pruppers, Hans Ouwersloot, and Jos Lemmink (2004), “Service intensiveness and brand extension evaluations”, Journal of Service Research, Vol. 6 (3), 243-255
Consumer Behavior
Marketing Research
Brand Management
Marketing Management