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  • Jooyoung Park, Ph.D

  • Assistant Professor
  • Marketing, University of Iowa
  • Fields:Marketing, Consumer Information Processing, Consumer Motivation and Self-Regulation, Embodied Cognition, Brand Management
  • Office Phone Number:86-755-2603-3621
  • Office Room:644
  • Email:jpark@phbs.pku.edu.cn
Research Fields:
Marketing, Consumer Information Processing, Consumer Motivation and Self-Regulation, Embodied Cognition, Brand Management

Education:
Ph.D., Marketing (Business Administration), University of Iowa, US, May 2014
M.S. (Management Engineering), KAIST, Seoul, S. Korea, 2007
B.S. (Business Administration), Kyungpook National University, Daegu, S. Korea, 2004
Publications:
Chung, Sunghun and Jooyoung Park (2013) “Effects of Social and Temporal Distance on Evaluation of Corporate Ambivalent Behavior,” Social Behavior and Personality, 41(7), 1219-1224.
Park, Jooyoung, Yeosun Yoon, and Byoungtae Lee (2009) “The Effect of Gender and Product Categories on Consumer Online Information Search,” Advances in Consumer Research 

Working Papers:
Park, Jooyoung and William M. Hedgcock “Focusing on Desirability versus Feasibility: The Influence of Fit between Goal Progress and Goal Construal on Subsequent Self-Regulation,” Revising for 2nd review at Journal of Consumer Psychology
Park, Jooyoung and William M. Hedgcock “The Influence of Perceived Goal Progress on Consumer Perception of and Preference for Unifinal versus Multifinal Means,” Revising for resubmission at Journal of Consumer Research
Lu, Fang-Chi, Jooyoung Park, and Dhananjay Nayakankuppam “Simultaneous versus Sequential Approach to Conflicting Multigoal Management: The Moderating Role of Mindset Abstraction,” Revising for 2nd review at Journal of Consumer Research
Chung, Sunghun and Jooyoung Park “The influence of brand personality and relative brand identification on brand loyalty,” Submitted for 2nd review at Canadian Journal of Administrative Sciences
Chung, Sunghun and Jooyoung Park “The Impact of Morality versus Competence Ambivalence on Corporate Evaluations: The Role of Social Distance between Company and Consumer,” Revising for 2nd review at Canadian Journal of Administrative Sciences
Park, Jooyoung, Fang-Chi Lu, and William M. Hedgcock “Forward versus Backward Planning: The Fit between Chronological Order of Planning and Mindset Abstraction,” In preparation for Psychological Science
Hedgcock, William M., Jooyoung Park, and Irwin Levin “Differences in Risk and Attribute Framing,” In preparation for Psychological Science
Consumer Behavior